123Print Commits to Promise of Up-Front Pricing Including Free Shipping

Published: 04th May 2011
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123Print, the leading online supplier of high-quality, customized printed products for small businesses and consumers, today announced its commitment to a policy of honest, up-front pricing including free shipping with no minimums and no hidden fees. The new pricing policy applies to every product; including address labels, wedding invitations and all other items available at 123





red wedding invitationscom, and applies to every order, every day.





"Customer response to our offer of free shipping on everything during the holiday season was so overwhelmingly positive that we took a deep look at our pricing model to find a way to make it work on an on-going basis," said Tim Broadhead, President of 123Print.com. "With our new pricing policy, we are not only able to include free shipping on everything we sell, but we are also able to break away from our industry’s norm of applying additional fees and inflated shipping fees during checkout to make up for artificially-low list prices," Broadhead added "we believe honesty is the best policy; the price our customers see at checkout should be the same they saw when they chose the item."






This new pricing model continues 123Print’s tradition of giving every customer the best possible value. While 123Print shoppers will always be able to choose different quantities, paper stock, finishing and shipping upgrades with clearly marked prices; the only real surprise that they can expect to find is that competitors’ free product offers often end up costing as much or more.





Every one of 123Print’s easily-personalized, custom-printed products for business, celebrations, special occasions, home and family; including business cards, address labels, wedding invitations, graduation invitations, yard signs, car magnets and more features up-front pricing including free shipping. Full details on 123Print’s wide variety of products can be found is one of the leading online suppliers of high-quality, custom-printed, full-color business cards, postcards, holiday cards, marketing materials, personalized business stationery, wedding invitations and more. Featuring professionally-designed templates and intuitive online design tools; 123Print has helped hundreds of thousands of small businesses and individuals achieve success by expressing their uniqueness with easy-to-create, budget-friendly, high-quality, on-demand digital printed products. My friend Sophie, 30, has a full summer of weddings. She's going to five. She's a bridesmaid in three. In fact, she has a bachelorette party and a wedding shower on the same weekend.






"The bachelorette party girl doesn't live in New York, so she's flying in for a destination weekend," says Sophie. "And then Saturday afternoon I have to slip out for the bridal shower."





Like Katherine Heigl swapping outfits in a taxi to attend dueling events in "27 Dresses," Sophie will perform the real-life bridesmaid juggle. And this after she politely turned down two weddings. She could have gone to seven.





Her story's not uncommon. For folks in the second quarter, there comes a time when crowds of high school and college friends get married all at once. This simultaneity creates conflicts and costs. Sophie estimates she will spend around $350 on each of her three bridesmaid dresses, with alterations. Luke, 27, estimates his wedding travel for the year will exceed $5,000.





Hell yeah, it gets expensive!" he says. "It's the destination weddings - the hotels, the trips - those are the ones that sink you. And then on top of that you have to buy gifts."





Lining up his invites, Luke had to draw the line - somewhere between Hawaii and Jamaica, to be exact. He'd been to lavish nups in the Pacific and attending another beach ceremony would have cost him and his





purple wedding invitations





almost $2,000.



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